Sustainable Fashion Blog | SD Musings
Fashion Technology Brands to Watch in 2025: AI, Biosteel & Beyond
by Vivienne Austin on
AI fits, biosteel threads, digital wardrobes — discover the fashion technology brands reinventing style with sustainability and smart design at their core.

Fashion Sustainability 2025: What’s Changing & Why It Matters
by Vivienne Austin on
What does “sustainable fashion” really mean in 2025? We cut through the fluff and spotlight the real innovations changing the game.

5 Sustainable UK Brands Doing an Amazing Job
by Vivienne Austin on
Meet five small UK fashion brands making sustainability their mission. From upcycled denim to radical transparency, these quiet rebels prove that fashion can be beautiful, ethical, and impactful...

What is the London Textiles Action Plan? Find Out Now!
by Vivienne Austin on
The London Textiles Action Plan is bold, local, and long overdue. We unpack why it’s a blueprint for fashion’s future — and why we’re all in.

Sustainable Fashion Books: Reads to Inspire, Challenge & Gift
by Vivienne Austin on
From fast fashion exposés to visionary guides, these books are must-reads for anyone redefining style with ethics and purpose. Save them, gift them, live by them.

Is Donating Your Old Clothes Good or Bad for the Environment?
by Vivienne Austin on
What really happens to your donated clothes? We unpack the good, the bad, and the greenwashing behind second-hand “solutions.

Spotlight On: PANGAIA Sustainable Fashion Brand
by Vivienne Austin on
Discover how PANGAIA sustainable fashion is making waves in the industry by prioritizing eco-friendly materials and innovative production techniques. From revolutionizing denim to embracing circularity, this brand embodies...

Fashion Industry Technology Trends: 5 Game-Changing Innovations
by Vivienne Austin on
AI-generated couture? Smart fabrics that clean themselves? We explore the cutting-edge innovations set to revolutionise the way we wear, buy, and create fashion.

The Environmental Impact of Denim
by Vivienne Austin on
Not all blues are created equal. Behind every pair of jeans lies a footprint worth challenging. From Stella McCartney to Mud Jeans and E.L.V. Denim, we spotlight the...

Renewcell Fall Signals Trouble in Circular Fashion
by Vivienne Austin on
The fall of Renewcell sends shockwaves through sustainable fashion. Was it mismanagement, market resistance — or a deeper flaw in the system?
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