Sustainable Fashion Blog | SD Musings
Spotlight On: 5 Sustainable UK Small Brands That Are Doing an Amazing Job
by Vivienne Austin on
Meet five small UK fashion brands making sustainability their mission. From upcycled denim to radical transparency, these quiet rebels prove that fashion can be beautiful, ethical, and impactful...

Spotlight on: London Craft Week 2025
by Vivienne Austin on
From hand-stitched brilliance to heritage workshops, London Craft Week celebrates the beauty of slow, intentional making — and why it matters now more than ever.

Spotlight On: Creativvo
by Vivienne Austin on
From fashion campaigns to AI-powered storytelling, Creativvo is the rebel toolkit redefining what it means to create. Here's why we're watching it closely.

Spotlight On: Bianca Spender
by Vivienne Austin on
Minimalism with meaning. Power tailoring with purpose. We shine a light on Bianca Spender — the designer proving that sustainability and sophistication can (and should) co-exist.

This Month’s Spotlight: Stella McCartney
by Vivienne Austin on
From mushroom leather to luxury without compromise, Stella McCartney is proof that ethics and edge can walk the runway together. Here’s why she’s still setting the pace.

Spotlight On: PANGAIA Sustainable Fashion
by Vivienne Austin on
PANGAIA is more than a fashion brand — it's a materials movement. From seaweed fibres to CO₂ recycling, here's why they’re leading the future of fashion.

AI in Fashion Art Spotlight Ai-Da the First Robot Artist
by Vivienne Austin on
Ai-Da, the world’s first robot artist, pushes the boundaries of AI in fashion art. Her work raises vital questions about creativity, technology, and the role of humanity in...
Spotlight on The Woolmark Company: Sustainable Wool Innovation
by Vivienne Austin on
Merino magic meets modern innovation. The Woolmark Company is proving that wool can be soft, smart, and sustainable — all while raising the bar for conscious textiles.
Spotlight on Kering: Sustainability & Women’s Empowerment
by Vivienne Austin on
Kering is championing women and sustainability across fashion — from supply chains to boardrooms. This spotlight unpacks their bold global efforts to reshape the industry.

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