Fashion Technology Brands to Watch in 2025: AI, Biosteel & Beyond
At Scarlet Destiny, we believe fashion is more than aesthetics, it's a commitment to innovation, sustainability, and integrity. Our promise is to bring you the best of what’s going on within the industry through our channels, and today, that means exploring the trailblazers redefining industry norms. This time, we turn our attention to the fashion tech pioneers transforming everything from how clothes fit to the fibres they're made of.
Beneath the surface of every garment lies an ecosystem ripe for reinvention. Let's dive into the stories and breakthroughs propelling fashion into its most responsible, and creative, future.
Smarter Fit, Less Waste
One of the most tangible frustrations of online shopping is fit, and the returns that follow. In Dublin, SizeWise is tackling this head-on. Their award-winning technology uses AI, computer vision, and machine learning to let shoppers scan their feet via smartphone and receive brand-specific sizing recommendations. The result? Fewer returns, reduced emissions, and happier customers.
Similarly, Presize out of Germany offers an AI-based scanning system that gathers 20 measurements to tailor sizing recommendations, reducing the guesswork and the carbon footprint tied to shipping back mistakes. These solutions aren’t just convenient, they’re quietly healing the fashion ecosystem.
Material Innovation and Circularity
Circularity isn’t a buzzword, it’s a lifeline. Musthad, an Italian platform, envisions a future where fashion waste fuels the next innovation rather than clogging landfills. Powered by data, its SaaS platform helps brands use excess textiles as resources; streamlining compliance, traceability, and carbon savings.
Across the UK, SuperCycle is empowering merchants to integrate rental, resale, and buyback directly into Shopify stores, enabling recurring revenue while halving waste. AMSilk in Germany is weaving something entirely different, literally, with biosteel, a synthetic spider-silk fiber made via fermentation. Adidas’s biodegradable running shoe and Mercedes-Benz door pulls crafted from this technology are proof that scalable fashion can be both beautiful and regenerative.
Then, in textile recycling, DyeRecycle (UK) is leading chemical circularity, separating dyes from fibers so both can be recycled independently, reducing water use by 66% and carbon emissions by 75% with each garment processed.
Transparency, Efficiency, and Visual AI
Fashion’s future is also smart and traceable. From Portugal, Smartex.ai installs AI-driven camera systems in factories to spot textile flaws in real-time, saving yards of damaged fabric and tons of emissions. Meanwhile, Segura, based in the UK, is mapping multi-tier supply chains with order-based accuracy; helping brands navigate ethical sourcing and regulatory compliance with clarity.
On the e-commerce side, startups like Vue.ai (virtual try-ons), Alta (personal AI stylists), and Whering (digital wardrobes) are reimagining the consumer experience; making shopping smarter, more sustainable, and deeply personal. Stylumia’s AI fashion analytics further equip brands to reduce overproduction, cutting fashion’s carbon footprint by helping sell 60 million fewer unnecessary garments annually.
Beyond Fast Fashion: The Future We Can Wear With Pride
From AI-powered fit to bioengineered fabric, these companies illustrate the full spectrum of fashion tech’s potential. They affirm that innovation does not mean compromise, it can mean liberation from waste, enrichment of our experiences, and restoration of human and planetary health.
Scarlet Destiny stands for fashion that is thoughtful, elegant, and deeply rooted in purpose. These tech pioneers remind us that creativity thrives when it’s thoughtful, and sustainable by design.
As Silicon Valley pours more capital into fashion, some $1.1 billion already raised in 2025 alone, the future of fashion is being written in code, cameras, and circularity. Yet the real compass guiding this revolution must remain our commitment to the planet and each other. Join us at Scarlet Destiny as we spotlight the rebels rewriting fashion’s future. Follow for more inside stories of style, sustainability, and tech.
Sources: voguebusiness.com
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