Sustainable Fashion Blog | SD Musings
Scaling Sustainable Fashion Materials: Why Is It So Hard?
by Vivienne Austin on
Seaweed silk, mushroom leather, carbon-negative cotton — the future is here. So why isn’t it scaling? We explore the barriers behind fashion’s material revolution.

Olympics Fashion Moments: A Round-Up of Paris 2024 Style
by Vivienne Austin on
Paris 2024 has been hailed the most fashionable Olympics yet. We round up the standout style moments, from designer uniforms to runway-inspired looks.

These New Technologies Will Change The Fashion Industry
by Vivienne Austin on
AI-generated couture? Smart fabrics that clean themselves? We explore the cutting-edge innovations set to revolutionise the way we wear, buy, and create fashion.

Scarlet Destiny Mission Statement & Brand Story
by Vivienne Austin on
Scarlet Destiny is a rebel-luxe sustainable fashion brand. Our mission statement and brand story reflect courage, craft, and a bold vision for the future of fashion.

Thrifting Fashion Trend: Why Resale Is Having a Resurgence
by Vivienne Austin on
Thrifting is back in style. From TikTok to Gen Z, we explore how the thrifting fashion trend has resurged as a sustainable, creative, and cultural movement.

Festival Fashion Waste: The Detrimental Impact of Festival Season
by Vivienne Austin on
Glitter, sequins, and single-use style: festival fashion waste is piling up. We explore its environmental impact and how to party more consciously.

European Fashion Exhibitions: Hidden Gems Across the Continent
by Vivienne Austin on
Europe’s fashion exhibitions are thriving — and we’ve curated two standout shows to inspire your next trip. From Dalí to Damien Hirst, here’s where to go.

A Once-in-a-Lifetime Experience
by Vivienne Austin on
There’ll never be another like her. Vivienne Westwood tore up the rulebook, stitched it back together with defiance, and made fashion political, personal, and punk to the core...

Plastic Free July: Fashion Edition
by Vivienne Austin on
From microplastics to polyester overload — fashion’s got a plastic problem. This July, we’re serving sustainable swaps, brand truths, and a cleaner future in style.

The Impact of Denim
by Vivienne Austin on
Not all blues are created equal. Behind every pair of jeans lies a footprint worth challenging. From Stella McCartney to Mud Jeans and E.L.V. Denim, we spotlight the...

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