Our Privacy Policy
Last updated: February 2026
At Scarlet Destiny®, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use and protect your information when you visit our website, sign up to our mailing list, or purchase from us.
1. Who We Are
Scarlet Destiny® is an independent fashion, craft and sustainability-led brand founded by Vivienne Austin.
If you have any questions about this policy or how your data is handled, you can contact us at:
Email: vivienne.austin@gmail.com
For the purposes of UK data protection law, Scarlet Destiny® is the data controller of your personal information.
2. What Information We Collect
We may collect and process the following information:
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Personal details such as your name and email address (for example, when you sign up to our newsletter or contact us)
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Order information including billing details, shipping address and purchase history (when you buy a product)
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Technical data such as IP address, browser type and device information (via cookies and analytics tools)
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Communications you send to us via email or contact forms
We only collect data that is necessary and relevant.
3. How We Use Your Information
We use your personal data to:
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Process and fulfil orders
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Communicate with you about your purchases or enquiries
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Send newsletters or updates (only if you have opted in)
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Improve our website, content and user experience
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Comply with legal or accounting obligations
We do not sell your personal data to third parties.
4. Legal Basis for Processing (UK GDPR)
Under UK GDPR, we rely on the following lawful bases:
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Consent – when you sign up to our mailing list
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Contract – when processing orders and payments
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Legitimate interests – to improve our services and website
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Legal obligation – for tax and accounting records
You can withdraw consent at any time.
5. Marketing & Communications
If you subscribe to our mailing list, we may send you emails about Scarlet Destiny®, new content, products or events.
You can unsubscribe at any time by clicking the link in our emails or by contacting us directly.
We will never add you to a mailing list without your permission.
6. Sharing Your Data
We only share your data with trusted third parties when necessary, such as:
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Payment processors (e.g. Stripe, PayPal, Amazon)
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Website hosting and email platforms
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Analytics services (e.g. Google Analytics)
All third parties are required to respect your data and process it securely and lawfully.
7. Cookies & Analytics
Our website may use cookies to:
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Understand how visitors use the site
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Improve functionality and performance
You can control or disable cookies through your browser settings.
For more details, please see our Cookie Policy (if applicable).
8. How We Store & Protect Your Data
We take appropriate technical and organisational measures to keep your data secure.
Your information is stored only for as long as necessary to fulfil its purpose or meet legal requirements.
9. Your Rights Under UK GDPR
You have the right to:
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Access the personal data we hold about you
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Request correction of inaccurate data
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Request deletion of your data
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Object to or restrict processing
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Withdraw consent at any time
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Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, contact us at vivienne.austin@gmail.com.
10. Third-Party Links
Our website may include links to external websites. We are not responsible for the privacy practices of those sites.
11. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.
12. Contact
If you have questions about this Privacy Policy or how your data is handled, please contact:
Email: vivienne.austin@gmail.com