Sustainable Fashion Blog | SD Musings

Forever Chemicals in Clothing: The Hidden Danger in Fast Fashion

by Vivienne Austin on

Forever Chemicals in Clothing explores how toxic substances remain in garments, affect human health and pollute ecosystems throughout the fashion supply chain.

Viscose Myth: What “Eco-Friendly” Really Means

by Vivienne Austin on

The viscose myth hides a complicated reality. Discover how conventional rayon is made and whether Circulose and Nanollose offer better alternatives.

Greenwashing in Fashion Marketing: Lies, Silence and Greenhushing

by Vivienne Austin on

Greenwashing in fashion marketing can mislead consumers through vague eco-claims, while greenhushing conceals sustainability progress to avoid scrutiny.

LFW Fashion Trends: Silhouettes, Colours & Accessories

by Vivienne Austin on

From bold tailoring to colour gradients, LFW fashion trends highlighted silhouettes, accessories, and street style shaping the season. Explore the standouts.

AI Against Fashion Counterfeits: How Technology Is Fighting Fakes

by Vivienne Austin on

AI against fashion counterfeits is helping brands detect fake products, protect customers and verify authenticity through image recognition and smart labels.

Copenhagen Fashion Week 2023 Recap: Key Trends & Highlights

by Vivienne Austin on

Our Copenhagen Fashion Week 2023 recap covers standout trends, sustainable innovation, and emerging designers shaping the fashion industry.

Innovative Materials in Fashion: Three Fabrics to Watch

by Vivienne Austin on

Innovative materials in fashion could reduce waste and emissions. Discover BioPuff, synthesised silk and lab-grown leather.

Fashion Industry Waste Problem: From Landfill to Circularity

by Vivienne Austin on

The fashion industry waste problem is driven by overproduction, overconsumption and poor end-of-life systems. Could circular design and CiCLO help?

Sustainable Fashion Fabric Innovation: The Future of Textiles

by Vivienne Austin on

Sustainable fashion fabric innovation is reshaping textiles through bio-based materials, recycled fibres and lower-impact production methods.

B Corp Fashion Brands: Why They Matter for People and Planet

by Vivienne Austin on

B Corp fashion brands balance purpose and profit through higher standards of environmental impact, transparency and social responsibility.