Sustainable Fashion Blog | SD Musings
Greenwashing in Fashion Marketing: Lies, Silence and Greenhushing
by Vivienne Austin on
Greenwashing in fashion marketing can mislead consumers through vague eco-claims, while greenhushing conceals sustainability progress to avoid scrutiny.
LFW Fashion Trends: Silhouettes, Colours & Accessories
by Vivienne Austin on
From bold tailoring to colour gradients, LFW fashion trends highlighted silhouettes, accessories, and street style shaping the season. Explore the standouts.
AI Against Fashion Counterfeits: How Technology Is Fighting Fakes
by Vivienne Austin on
AI against fashion counterfeits is helping brands detect fake products, protect customers and verify authenticity through image recognition and smart labels.
Copenhagen Fashion Week 2023 Recap: Key Trends & Highlights
by Vivienne Austin on
Our Copenhagen Fashion Week 2023 recap covers standout trends, sustainable innovation, and emerging designers shaping the fashion industry.
Innovative Materials in Fashion: Three Fabrics to Watch
by Vivienne Austin on
Innovative materials in fashion could reduce waste and emissions. Discover BioPuff, synthesised silk and lab-grown leather.
Fashion Industry Waste Problem: From Landfill to Circularity
by Vivienne Austin on
The fashion industry waste problem is driven by overproduction, overconsumption and poor end-of-life systems. Could circular design and CiCLO help?
Sustainable Fashion Fabric Innovation: The Future of Textiles
by Vivienne Austin on
Sustainable fashion fabric innovation is reshaping textiles through bio-based materials, recycled fibres and lower-impact production methods.
B Corp Fashion Brands: Why They Matter for People and Planet
by Vivienne Austin on
B Corp fashion brands balance purpose and profit through higher standards of environmental impact, transparency and social responsibility.
Pinkwashing in Fashion: Who’s Faking Allyship
by Vivienne Austin on
Pinkwashing in fashion is not allyship. We explore how brands use LGBTQ+ support as marketing, and why transparency matters.
Fabric Circularity in Fashion: Closing the Loop on Waste
by Vivienne Austin on
Fabric circularity in fashion keeps clothing and materials in use through resale, repair and recycling. Explore projects from Tentree, Pangaia and Thousand Fell.
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