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Sustainable Fashion Blog | SD Musings

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Fashion Technology Brands to Watch in 2025: AI, Biosteel & Beyond

by Vivienne Austin on Aug 25, 2025

AI fits, biosteel threads, digital wardrobes — discover the fashion technology brands reinventing style with sustainability and smart design at their core.

These fashion technology brands demonstrate how digital tools, data and material innovation can help reduce waste and improve efficiency across the industry.

Pinkwashing in Fashion: Who’s Faking Allyship

by Vivienne Austin on Jun 26, 2023

Pinkwashing in fashion is not allyship. We explore how brands use LGBTQ+ support as marketing, and why transparency matters.

Disco ball reflecting colourful light representing pinkwashing in fashion

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