How is AI battling counterfeit culture?

by Vivienne Austin on

The rise of counterfeit fashion products is a growing concern for the industry, with many brands starting to turn to artificial intelligence for help in tackling the issue....

Round-up of Copenhagen Fashion Week

by Vivienne Austin on

Last month, Copenhagen Fashion Week 2023 took place, leaving us sooo eager for the upcoming Spring/Summer 2024 trends. This prestigious event has evolved into much more than just...

The New Innovative Materials

by Vivienne Austin on

The fashion industry has faced criticism for its negative environmental impact, from the production of materials to the disposal of garments. As a result, sustainability has become a...

The role of waste in the fashion industry

by Vivienne Austin on

The fashion industry's excessive waste is a result of overproduction, overconsumption, and inadequate end-of-life solutions. According to the Ellen MacArthur Foundation, the equivalent of a garbage truck load...

Fabric Innovation: The Future of Fashion

by Vivienne Austin on

The fashion industry holds a lot of power in terms of its impact on the environment, and it's no secret! The industry generates at least 10% of global...

The benefits of B Corps

by Vivienne Austin on

If you’re interested in the environment, business and sustainability like us, you must have heard about B Corps already, or Benefit Corporations: These are companies that aim to...

Cracking down pinkwashing

by Vivienne Austin on

We all know it: It's vital for brands to support LGBTQ+ rights as it's a matter of equality, inclusivity, and human rights. By openly endorsing and advocating for...

Working towards Fabric Circularity

by Vivienne Austin on

The fashion industry's wasteful production cycles have accelerated in the era of ultra-fast fashion (often known as fashion on steroids), with clothing contributing to significant environmental damage. In...

Can ‘Made in China’ ever go green?

by Vivienne Austin on

When we read ‘made in China’, we automatically think of words such as cheap, accessible, high-end replacement products. Is it just a stigma and where does it come...

The Plastic in Vegan Leather

by Vivienne Austin on

In the last few years, we've seen many brands looking into vegan alternatives to real leather in the hope of delivering a demand for a more sustainable and...