The Role Of AI In The Creative Industry

  • by Vivienne Austin

Throughout the past year, we have seen a surge in AI tools that are now accessible to anyone with internet access. From ChatGPT to MidJourney, the range of AI-generated content like images, graphic designs, copy and headshots seems endless. While at the beginning of this AI explosion there might have been reservations about exploring this technology’s potential, recent applications have instead demonstrated its value for businesses of all sizes.

The Impact Of AI On Jobs



The AI momentum is rapidly increasing, and incorporating cutting-edge technology can transform operations for small and medium-sized companies. Despite concerns about job displacement, the rise of AI also presents new opportunities for growth and development. This paradoxical increase in automation is actually fueling a greater need for creativity, rather than decreasing. In fact, as AI streamlines tasks, there is a growing demand for interpersonal and creative skills. Regardless of the industry or adoption of technology, workers will need to adapt and embrace soft skills to thrive in the evolving workplace. Industry experts and leaders agree on the need for a new style of management that fosters human innovation, so that this complements what these machines have to offer. Generative AI is reshaping tasks, highlighting the importance of creativity to distinguish oneself in this evolving job landscape.


That doesn’t imply that non-technical business professionals must possess extensive technical knowledge in developing or deploying AI applications. However, they should understand how to collaborate with them effectively. In the AI era, skills such as creative thinking, empathy, and proficiency in utilising AI technology will be highly sought after. These skills should take the spotlight on resumes in this AI-driven era, while skills that can be automated should be downplayed. As AI is set to automate certain manual jobs, creating room for upskilling in current roles and the emergence of new job opportunities across various industries is inevitable.


The Impact Of AI In The Creative Industry



When it comes to the impact of AI on the creative sectors, it has been a topic of intense debate in the past year. Of course, we at Scarlet Destiny, are just as curious as usual, being that we also work within the industry. Despite the concerns relating to the future roles of artists in the creative industry, it is crucial to understand the boundaries as well as the possibilities of AI in art before drawing conclusions about its effects on creatives.


  1. AI has shown remarkable advancements in generating images, from video game concept art to photorealistic works, demonstrating its ability to produce visually stunning pieces. Nevertheless, current AI systems still require human interaction and curation. Artists still play a vital role in refining AI-generated images to align with their artistic vision. While AI can aid in producing new content, its aesthetic value is limited as it relies on existing data and patterns.
  2. Graphic design merges art, technology, and communication to craft visually appealing designs. AI has automated parts of graphic design, such as creating design variations, data analysis, and assisting with repetitive tasks. While Design AI expedites the design process, human input and decision-making are still essential to infuse a personal touch and creative perspective into the final design though.
  3. Acting hinges on human emotion, expression, and interpretation. Though AI can't replicate the depth of human emotions, it has found some utility in generating scripts, dialogue, and aiding character development in the acting industry. However, human involvement remains crucial in this field.
  4. AI has also made strides in music composition by generating melodies and harmonies from existing musical compositions. While AI can provide composers with new ideas and inspiration, the emotional depth, storytelling, and personal touch that human composers bring to their work are irreplaceable. Music's emotional impact stems from the unique perspectives and personal touch of human creators, and that cannot be replaced by machines.
  5. In photography, AI enhances image quality, automates post-processing tasks, and creates realistic images by analysing vast datasets. While AI aids photographers, capturing emotions, telling stories, and establishing connections with subjects require the human eye, intuition, and empathy. Something that AI simply does not have.


Despite the progress in AI technology, it is improbable that AI will completely replace artists. Rather, there exists a significant opportunity for a collaborative partnership between artists and AI. AI can act as a valuable instrument to broaden the horizons of art creation, enabling artists to delve into fresh ideas and test diverse concepts. By utilising the potential of AI, artists might discover they have additional time and creative energy to delve into new artistic territories and create groundbreaking art.


How do you feel about AI? Do you seeing it freeing up your time to pursue other interests or aspects of your job? We’d love to hear your thoughts!


[information sourced on, and

All images sourced on]


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