Spotlight On: Creativvo
At Scarlet Destiny, we believe sustainability isn’t just a buzzword, it’s a revolution. Our Spotlight On series is dedicated to showcasing trailblazers in the industry: those bold enough to challenge the status quo and reshape the future of fashion. This time, we turn our gaze to Creativvo, a brand transforming discarded tyres into avant-garde, high-fashion pieces.
It’s not every day that inner tubes and shredded tyres find themselves at the intersection of sustainability and style. But for Julio, the creative force behind Creativvo, this unlikely material isn’t just viable, it’s visionary.
From Scrap to Statement
At Scarlet Destiny, our ethos is rooted in redefining the meaning of beauty and value in fashion. Like us, Creativvo is challenging what we throw away and what we choose to treasure. Old rubber, typically viewed as industrial waste, becomes the foundation for jackets, bags, and accessories, each piece a one-of-a-kind design, born from imagination and a commitment to conscious creation.
The process begins at the very root of sustainability: sourcing. Rather than relying on pristine supply chains, the company scours garages and repair shops, salvaging inner tubes bound for landfill. These found materials are then meticulously cleaned and sanitised, ensuring every piece is safe, wearable, and durable. This level of hands-on craftsmanship resonates with us at Scarlet Destiny. Sustainability isn’t just about materials, it’s about intention. The care Julio takes with each step of the process reflects the kind of thoughtful, slow fashion we admire and strive to embody in our own evolving practice.
Design as Intuition
What truly sets Creativvo apart is Julio’s intuitive approach to design. His process honours the rawness of the material, allowing its natural shape to dictate form, structure and flow.
This instinctive creation mirrors a philosophy we deeply admire at Scarlet Destiny: that fashion should be personal, emotional, and expressive. Julio’s work is a physical manifestation of this idea, pieces that tell a story through texture, cut, and context. Nothing is replicated. Everything is felt. Even the smallest offcuts are repurposed into earrings, collars, and other accessories. This is creativity without compromise. No waste. No limits. It’s a philosophy that inspires our own approach as we continue exploring alternative materials and construction methods.
When asked about his most ambitious piece, Julio describes a jacket inspired by medieval armour, rigid, powerful, sculptural. This bold approach to fashion proves that sustainability doesn’t have to be soft or subdued. Creativvo shows us that sustainable fashion doesn’t always whisper — sometimes, it roars. It’s a powerful reminder that strength can be sculptural, unapologetic, and radical.
There’s something poetic about taking a material made for movement, tyres, and transforming it into garments that command stillness. A jacket becomes armour. An inner tube becomes art. This ability to break expectations is why we’ve chosen to spotlight Creativvo. Like us, they are not afraid to reimagine the rules.
Innovation Beyond the Surface
Beyond handcrafted accessories and wearable sculptures, Creativvo’s innovation also taps into the technological side of sustainability. The process of transforming tyre waste into textiles involves advanced recycling methods such as pyrolysis and polymerisation, turning rubber into durable, high-performance yarns that mimic the functionality of synthetic fabrics, but without the heavy ecological footprint.
The result? Garments that are not only sustainable, but built to last. This aligns closely with Scarlet Destiny’s own focus on longevity over disposability. We believe fashion should live many lives, and Creativvo’s tyre-derived textiles are designed to do just that.
And they’re not alone in this movement. Fellow innovators such as Compound Footwear’s Alex Witty, who transforms motorsport tyres into sustainable sneakers, and Vaude, who rework tyre waste into high-performance materials for technical outerwear, are proving that the future of fashion might just be hiding in yesterday’s landfill. British brand Elvis & Kresse, for instance, have been crafting high-end accessories from decommissioned fire hoses since 2005, with 50% of profits donated to charity. Their work is a testament to the longevity and integrity of design-led sustainability, paving the way for others to follow.
It’s a global conversation, and one we’re proud to contribute to through our own creative evolution.
Why We Chose Creativvo
At Scarlet Destiny, we exist to celebrate emotional utility, radical sustainability, and design that dares to reimagine. Creativvo embodies these values in its own raw, sculptural way. Julio doesn’t just upcycle, he elevates. His vision transforms what’s discarded into something desirable, challenging not only how we make fashion, but how we feel it.
We chose Creativvo for this month’s Spotlight On not only for their bold materials, but for their message: that fashion can be fearless, future-facing, and deeply conscious. Because the future of fashion isn’t built on excess, it’s built on imagination. And that’s a movement we’re proud to be part of..
Sources: Madenow.es, Ecogreenequipment.com