How Collaborations with Browzwear are Benefiting the Sustainable Fashion Industry
Browzwear is one of the leading providers of 3D fashion design and development solutions who have been dominating the fashion technology industry, past examples being their collaboration with Otto International which opened 3D design training centres in Dongguan, China, Dhaka, and Bangladesh. More recently, we have seen advancements that give us hope for the future of the sustainable fashion industry.
Browzwear recently partnered with international trend-forecasting agency Fashion Snoops to create a range of 3D designs which will bring consumers styles that incorporate 3D blocks and, due to the elimination of physical samples and speeding up the design process, designers are given a head start on their production. Browzwear’s renderings will be available for companies to use to eliminate physical products which therefore reduces waste and cost. The first collection brought to consumers digitally will be the Ten Women’s Emerging Must-Haves for Fall/Winter 2022/23, which will include: bodycon dress; cutout top; sweater dress; leather blazer; low-rise flare pants; dad trousers; dollhouse skirt; duvet puffer; and a knit piece. The aim is to offer tools to companies that are needed to succeed, and customers can work more efficiently through the knowledge of the trends for the next season.
“Partnering with Fashion Snoops allows us to communicate more deeply with our customers and bring the benefits of Fashion Snoops directly into the new world of 3D prototyping. With that 3D prototype, the entire decision-making process can be carried out there and then. Meaning, the entire end-to-end cycle time is shortened dramatically, including the trend prediction within it.” – Avihay Feld, Co-founder and co-CEO of Browzwear.
Whilst trends are dangerous for the environment as it promotes overconsumption and habitual purchasing of garments, it could be beneficial to have trends through 3D clothing. With innovations like this, trends could potentially be kept virtually to reduce consumers purchasing physical clothing that is only temporarily considered fashionable.
In October, Browzwear also partnered with the creator of innovative and sustainable textile solutions, Polartec, offering users the chance to digitally design and create products with Polartec’s performance fabric range. The collaboration allows users to visualise the texture, drape, and movement of the fabric in true-to-life 3D by providing the Browzwear users with advanced information. As well as the elimination of physical samples, data-driven manufacturing and a reduction in overproduction is enabled through renderings that can be leveraged in the sales process. The partnership fits with Polartec’s commitment to creating environmentally-friendly products and is part of its Eco-Engineering initiatives. Fourteen various Polartec fabrics will be featured in the first rollout, including: Polartec delta, Polartec Power Wool, and Polartec Power Grid, which are all next-to-skin technologies as well as insulation technologies Polartec 200 series fleece, Polartec Alpha, Polartec High Loft, Polartec Thermal Pro and Polartec Power Air. Weather protection is also included in the first rollout with Polartec NeoShell.
"Empowering people with our performance fabrics has long been a driving focus of Polartec. Browzwear not only improves the efficiency and sustainability of using Polartec fabrics, 3D platforms enable designers to realize the potential of their creativity and fuel our industry." – David Karstad, Vice President of Marketing and Creative director of Polartec.
"We are elated to partner with Polartec, a company that shares our commitment to driving innovation for a more sustainable industry. We look forward to working together to catalyze large-scale, positive change to reduce inefficiencies that impact businesses and the environment." – Sean Lane, Vice President of Partnerships and Solutions at Browzwear.
Do you think that the recent collaborations will reduce overconsumption of physical clothing by directing consumers to digital on-trend garments?
(Information sourced by just-style.com, apparelnews.net, globenewswire.com)
Featured image sourced by: Julien Tromeur, Pixabay
Image 1,2 and 3 sourced by: Gerd Altmann, Pixabay